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- <text id=94TT0372>
- <title>
- Apr. 11, 1994: To our Readers
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1994
- Apr. 11, 1994 Risky Business on Wall Street
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- TO OUR READERS, Page 4
- </hdr>
- <body>
- <p> Good business reporting, believes senior editor Priscilla Painton,
- is the most challenging of all types of reporting. "There is
- the paper trail," she says, "and then there are the personalities
- and moods of the people making the tough decisions. And that's
- difficult to capture well and consistently." Painton's adroitness
- at capturing both the hard facts and the human texture is well
- established. In her five years as a TIME correspondent, writer
- and editor, she has covered the contradictions of Atlantic City,
- New Jersey, and the complexities of Bill Clinton's presidential
- campaign, and she has profiled figures from media mogul Ted
- Turner to gambling czar Steve Wynn. Now her grasp of such reporting
- will be put to more comprehensive use as Painton, 35, becomes
- the magazine's new business editor.
- </p>
- <p> TIME will continue to report such core business stories as the
- national economy and major corporate moves. But Painton also
- intends to seek out fresh subjects, and she gives three examples:
- "The new subcultures of business, like the quants of this week's
- cover story about Wall Street; matters of interest to consumers
- about the things they buy; and subtle changes in the workplace."
- The last particularly intrigues her. "It's in the workplace
- that a society really changes," she maintains. "If you want
- to talk about everything from gender issues like sexual harassment
- to political issues like health care, it all begins and ends
- with the workplace."
- </p>
- <p> A "journalism brat," Painton is the daughter of Fred Painton,
- who retired as a TIME senior writer in 1991. She was raised
- (bilingually) in Paris, where her family has lived for the past
- 32 years. She worked briefly as an editorial secretary at TIME
- after graduating from Mount Holyoke College, but wanted to earn
- her credentials outside the fold. This she did, impressively,
- with the Washington Post and the Atlanta Constitution. She carried
- on the family tradition by marrying another journalist, Tim
- Smith, now an editor at the Wall Street Journal. (Their latest
- collaboration: Isabel, three months, who joins 3 1/2-year-old
- Anthony.)
- </p>
- <p> It is a record that prompts high expectations, which is exactly
- what Painton's colleagues have. "What Priscilla brings to the
- table," says White House correspondent Michael Duffy, "is the
- relentless attention that you want in an editor about every
- paragraph, as well as a reporter's eye for the new detail. It's
- quite a mix." Indeed it is, and with Painton in charge of business
- coverage, we look forward to a lot more than a paper trail.
- </p>
- <p> Elizabeth Valk Long
- </p>
- <p> President
- </p>
-
- </body>
- </article>
- </text>
-
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